According to various sources, Virat Kohli charges between ₹3.5 and ₹5 crore (US$460,000–US$700,000) for a single sponsored post on Instagram. He is one of the highest-paid athletes in the world for brand endorsements, and his fee has increased in recent years as his popularity has grown. In 2022, he was ranked the 14th highest-paid celebrity on Instagram, with an estimated earnings of US$20 million from sponsored posts.
Kohli's high fee is due to a number of factors, including his large following on social media, his positive public image, and his association with successful brands. He has over 250 million followers on Instagram, making him one of the most followed athletes in the world. He is also known for his clean and professional image, which makes him a good fit for a variety of brands.
Additionally, he has endorsed some of the most successful brands in India, such as Puma, MRF Tyres, and Pepsi. This gives him a strong track record of success in the advertising industry.
Kohli's high fee is not unusual for a celebrity of his stature. Other top athletes, such as Cristiano Ronaldo and Lionel Messi, also charge millions of dollars for sponsored posts. However, Kohli's fee is still relatively high, even for a celebrity of his level. This is likely due to the fact that he is one of the most popular athletes in India, and his endorsement can be very valuable to brands.
Overall, Virat Kohli charges a significant amount of money for advertising. This is due to a number of factors, including his large following on social media, his positive public image, and his association with successful brands. His high fee is not unusual for a celebrity of his stature, but it is still relatively high, even for a top athlete.
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